Blockchain Is Reshaping Ad Tech — Here’s The Conversations We’ll Be Having At The Postback Conference

Ollie Brown
· 2 min read

Hi, Storm Community,

I find myself continuously excited with the opportunity that we have with the Storm team. The journey has moved very quickly since I started working with Storm — first as an advisor last year, and then officially as the head of business development and sales. Even though Storm is early, one thing the world knows is that Storm has solved a large problem. Our Storm app, the solution, with its innovative approach with cryptocurrencies across 187 countries — has brought on stellar offers from Uber, AirBnB, Instacart, Coinbase, Hulu, Plarium, Machine Zone and many more.

About Postback

What I’m writing about in this post, is the conference Postback. Each year, the world’s top growth marketers flock to Seattle, WA to attend Tune’s annual Postback marketing conference. And it is that time of the year again! Next week, Postback will attract hundreds of the brightest minds in growth marketing.

The conference will cover hot topics in advertising: fraud, measurement, and ROAS (Return on Advertising Spend) — all issues that can be enhanced with blockchain technology. Storm will be sending our key members of the team to share our amazing story. Storm’s app that enables people to earn anywhere, anytime from any device. We will be there in force to represent the blockchain community and the industry’s impact on ad tech.

Three key areas where blockchain can help Adtech.

As the EVP of Strategic Business Development for Storm, I am chartered with driving growth and revenue for the company. Many of our strategic partners are advertisers looking to tap into the Storm user base to drive quality user acquisition. And these advertising partners are constantly pushing us with great ideas on how to make our platform better. We see three key areas where blockchain can help alter the ad tech ecosystem.

1.Fraud Prevention — Fraud costs advertisers billions of dollars every year. Blockchain technology will reduce waste and increase ROI.

2.Improved Data Privacy — With blockchain, advertisers can be proactive with user data. Making it more secure thus gaining user trust.

3.Transparent Supply Chain — Millions of dollars are wasted through the delivery of ads. Showing where ads come from gives advertisers the ability to optimize and drive cost efficiencies.

We have seen a recent shift in the industry and a number of companies utilizing blockchain technology. The blockchain movement is going to turn advertising on its head and we are excited to talk with the other Postback attendees about blockchain technology and its impact on the advertising industry. To learn more about Postback, click here.

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